SHIYIPAI · FUN & LIFESTYLE MARKET
Founded in 2003 and headquartered in Nantong, Jiangsu, SHIYIPAI has spent more than two decades in lifestyle retail. The brand is guided by the mission of sharing fashionable lifestyles and creating diverse value, with a continued focus on customers and trend leadership.
Its retail network brings together accessories, gifts, daily lifestyle goods, trendy toys and beauty products. By 2025, SHIYIPAI had developed more than 100 stores across multiple provinces and cities in China.
To create trend-leading lifestyle destinations and immersive market-style retail spaces where each visit becomes a source of inspiration and discovery.
To share fashionable lifestyles and create diverse value by bringing creativity, fun and multi-dimensional experiences into everyday life.
SHIYIPAI was founded in Nantong, Jiangsu, beginning with accessories retail and a customer-first, trend-led philosophy.
The assortment expanded from accessories into bags, lifestyle goods, toys, seasonal products and beauty.
The brand upgraded its retail concept into an immersive market-style lifestyle destination with more than 100 stores.
Digital operations and talent development support the next stage of the brand’s retail expansion.
